The normal state of unconventional superconductors often exhibits anomalous transport properties and it is commonly referred to as a “bad” or “strange” metal. Understanding its collective charge dynamics, which defies the standard quasiparticle description of a Fermi liquid, is an outstanding challenge of modern condensed matter physics.In this talk, I will present a direct measurement of the collective charge dynamics of the strange metal using inelastic electron scattering. First, I will discuss how normal-state Bi2Sr2CaCu2O8+d is defined by a featureless, localized continuum, undergoing a low-temperature massive spectral weight redistribution. I will then describe how such a phase is found to coexist with a low-energy Fermi liquid in Sr2RuO4.These results indicate that strange metals are highly localized in space and dissipate on ultrafast timescales, seemingly bound only by quantum limits. Implications for the occurrence of high-temperature superconductivity will be discussed.